Entertainment Industry 101: From Humps and Lumps to Greater Meaning

It's too bad we can't draw flowcharts on Blogger, but try to picture this.

Universal Studios, like Universal Music, was until recently a subsidiary of Vivendi. We recall Vivendi/Universal Music/A&M were behind the masterful My Humps.

To service some debt a few years ago, Vivendi had to sell a majority stake of Universal Studios to GE. (You with me?) All three are looking for new blockbusters.

Now GE+Vivendi/Universal Studios have picked up a new movie called "The Peaceful Warrior." The trailer is below. The storyline is: a chance encounter with a stranger changes the life of a college gymnast ("Movies aid search for "greater meaning"" from Yahoo! news.)

It is nice if a particularly moving filming gets people thinking, and it's good entertainment, too. The business model here, though, is spelled out below by one of the companies' representatives: creating a market in transformational films.

There are a few question marks. General Electric, the owner of the company that distributes Peaceful Warrior used to produce nuclear weapons. Vivendi reaped gains from My Humps.

Additionally, although General Electric is no longer involved in producing nuclear weapons, the company owns GE-Aviation / Smiths Aerospace ("We Bring Technology To Life", a twist on GE's motto "We Bring Good Things To Life.") Although it's not clear how much of Smiths Aerospace's business comes from the defense market, much of their avionics no doubt go to the military. I once worked for a similar firm (oh, yes, I did and it's a looooooong story) and it was mostly manned by ex-military selling to the military.

Any one of us could read the Bible online, or perhaps the Dhammapada, available for free. But it wouldn't generate revenue. Quoting Reuters,

"Despite the marketing challenge, Fogelson sees further opportunity in the growing audience for such transformational films. "I think there is absolutely a viable and powerful business model in making and distributing films for this audience," he said. "I think it starts with knowing there is a large enough and very passionate audience that can be found and spoken to and served. Whether it can expand beyond that I think is entirely a function of what kind of product is created.""