At some point in the near future, maybe I will take some time to write possible counter arguments to some popular tenets against taking individual measures towards sustainability and (corporate) responsibility. Some of them are more serious than others; some are a bit on the informal side, but maybe you recognize a few. (For what it's worth, by writing these up I don't mean to make fun of anyone or be antagonistic. Some of these are merely arguments I've heard over the years.)

• "That's nice, but I won't do it."
• "That's nice, but do you realize that what you do won't make any real difference in the world?"
• "Let me make it clear: I don't like it when someone tries to control how I spend my money and what I do."
• "You're not being realistic."
  
• "I want [fill in the blank]. I deserve it. I've worked hard for it, and I don't want anyone to come and tell me 'That's wrong.' How come it was right for [fill in the blank] to go ahead and do it ten years ago and now all of a sudden it's all wrong and unethical and whatever?"
• "I like to buy stuff. I'm not going to stop."
  
• "The world is going to ---- anyway, what's the use?"
• "I'm not interested. I don't care."
  
• "You're trying to make yourself feel better, but it doesn't make any real difference."
• "You're trying to make yourself feel better and make me feel worse, because I'm not doing this."
• "It's a fad. People who say these things sound like fundamentalists."
• "I don't believe in global warming. The ozone hole is not thinning anymore."
  
• "I don't like the Green Party. Some of them smoke pot."
  
• "It takes away from the bottom line, and we lose to competition."
  
• [Hmph.] "Just who do you think you are? (Huh?)"
• "Just enjoy life! Why are you that serious? It's just work."
• "Just relax. Better enjoy your life, because you only live once, and do you realize you'll be dead before you know it?"